4 MARKETING TIPS TO AVOID DURING HIPANIC HERITAGE MONTH
Hispanic Heritage Month starts on Thursday, September 15 through October 15, 2022. Businesses and organizations have been scrambling to get their marketing materials ready to reach the Hispanic and Latino audience. For the last month or so they were thinking of campaigns, buying ads in popular tv or radio stations, translating materials, and coming up with specials.
What are the best ways to reach the Latino and Hispanic audience? News flash: as a business owner if you haven’t been thinking about your strategy for the last 9–12 months, you’re late. When is a good time of year to reach the Hispanic and Latino consumer? SIEMPRE…Always! You may be able to get your messages out in a timely fashion to the Hispanic an Latino audience if you proceed with authenticity .
MARKETING TIPS TO AVOID
1. Don’t Make Generalizations
2. Don’t Assume Everyone Speaks Spanish
3. Avoid Stereotypes
4. Understand Cultural Nuances
There you have it, four things NOT to do during Hispanic Heritage Month and whenever you are trying to reach the Hispanic and Latino audience in your marketing strategy.
If you like these marketing tips, and want more important marketing essentials on reaching Hispanic and Latino consumers, visit my website at www.HOLALetsConnect.com and sign up for my newsletter.
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